very common lure in big rivers for springs, as others said its common to wrap them with a bait strip. That being said, they also use giant spin n glows with a gob of a roe in the river, but I don't think you're going to catch much with Roe in the chuck.
Its worth a shot for sure, but maybe ditch the trebles and put a big single on the back - might save some baby coho's life.