I sure hope this is some new government advertising like they did back around Expo 86'.
IMO the Super Natural British Columbia advertising campaign back then was brilliant. It would be nice to see it being pushed more like it was back then.
I always liked this name compared to the ill fated "Best Place on Earth" campaign. I'm glad it has been back for a while just need to see it more than on brochures and signs.
Thanks for sharing this JWC. Tourism plays no small part in what our site's about and it's really gratifying to see Tourism B.C. stepping up the promotion game to the level that Tourism Alberta's been at for the last few years. Props to TBC!
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