A large business will never admit to 'making enough' money, truth is that it's only a premium in BC because this was the only place where it was selling in decent numbers. To prove my point, when they discontinued 3113, they redirected all remaining stock to BC because it was the only place that heavily preferred 11' Mooching blanks, even though standard everywhere else is 12'6 /13' for a PIN.. Also, $350 for a used 3113 finished rod, isn't what I would consider a 'Premium' PIN rod. But one thing to consider, Sage realized that a model is only popular in a specific region, so what do they do? They discontinue it... Shimano comes out with a variation of the technium that is specific to 'west coast' only aka BC.. To me, that shows the loyalty a company has to their customers. But hey as I stated earlier, everyone has their preferences. I just don't think a discontinued blank is worth the hype, especially since most companies, including Sage don't even use the outdated technics that was used to build 3113. I am not denying it may have been 'the best' back in the day for that type of action, but everyone likes a different action of rod. What maybe the 'best' in some eyes, isn't for others. Some ppl like a lot of backbone, others prefer a noodly rod. So to say a particular model is 'the best' is a bold statement.