1st service is really important - so I've been told. On a new motor, you'll find some metal particles settling at the bottom of your gear oil and engine oil.
I did my own 10 hour service on my Merc 9.9 in about 20 minutes with about $40 worth of supplies (gear oil, motor oil and gaskets) plus enough gear oil for the next service. Read your manual as it is really quite easy to do.
Considering I'm a non-mechanic, where do you come up with 1 hour of labour @ $95 / hour?