Excellent pricing on a couple things, but $2 per 2/0 Gammy Finesse WideGap hook?? ($10 per 5).. must be a huge mistake in posting.
I think, given the web selection they could have called themselves "PureFishing Inc" except for a couple Okumas and 3-4 (shimano) Loomis rods everything is from Purefishing. There's not a Shimano casting rod to be found. Hoped to find a 9' Cennan heavy/fast at Cabela's pricing. I may pick up a 7000iCT Mag reel.
Except for very little, what I saw, all line, rods, reels are Purefishing gear.
Maybe if what you said about Shimano gear in store, I'll drive up this weekend.
Cheers!