SAVAGE GEAR is a unique and highly respected brand developed for predator fishing. The target species include pike, perch and zander, but in general all predator fish may be targeted with SAVAGE GEAR's innovative lures and general fishing tackle.
The backbone of SAVAGE GEAR is product manager Mads Grosell, and the ingenious product development work, he has done over the last years. Local experts from central Europe as well as Scandinavia have further developed and tested the products, and we can proudly say that this program is the most innovative set-up and worked-through program that has entered the trade for several years.
http://www.savage-gear.com/about.asp
In North America SAVAGE Gear is distributed by OKUMA.
http://www.savagegear-usa.com/
SAVAGE Lip Skull was introduced into North America during 2011 ICAST SHOW where OKUMA signed a deal to be exclusive North American rep & distributor.
ICAST 2011 video SAVAGE Lip Skull
http://www.youtube.com/watch?v=Kw4PXDem8DU
LUHR JENSEN Magic Herring was available on the market in the early 1970's and died in our market here in British Columbia in the mid 1980's. The SAVAGE Lip Skull is the closest representative to this classic whole herring lure