I haven't stayed overly close to the subject of "what" the people want on the boats as I either travel on them for business and pleasure and as long as the seat is comfortable I am happy with my laptop chillin' out. If the ferry has one of the "lounges" that costs 10 bucks to go into (Seaview lounge or something like that) I always use them; it's quiet, newspapers/magazines to read, comfortable chairs and all sorts of coffee/snack to nibble on.
The times I have read "user feedback" has been on a few runs to the Gulf Islands this past summer and also on the Horseshoe/Nanaimo and Langdale route. The "daily" users sure do seem to complain quite a bit about the ferries on some of the routes. Gulf Islanders seem very concerned about the state of the ferries that service them and complain about comfort, food service etc etc.
"Yes"....rates have increased but so has the price of fuel, wages of those on the "frontline" (they ARE union), all costs of doing business. All the while the Canadian dollar has increased about 40% vs the US dollar since Hahn took over and that has an impact on the tourist visits AND dollars that are spent in this province (oh...and a slight global economic problem that also will effect tourist dollars spent here).
Tourist dollars may be slightly more difficult to track on BCFerries routes but one only has to look to Whistler (where I spend a ton of my time through the winter) to see the lack of tourists compared to even 3-4 years ago.
As profisher stated....a decrease in rates is not going to magically fill up the ferries on a daily basis. Sure....people may be more apt to take their vehicle across from Tswassen to Swartz on Thanksgiving weekend as opposed to walking on and being picked up on the other side but it is NOT going to have a huge dramatic effect on revenue.
If the boats are not operating at close to 70% capacity then you do have a problem and fares that are going to reflect that.
If anyone thought rates were going to stay where they were 8 years ago....you'd be crazy.