Address: 2740 Rock Bay Ave
Phone Number: 250 383 5442

PEETZ was founded in Victoria, British Columbia, Canada in 1925 by Boris Cecil Peetz, a master jeweler who combined his love of fishing with his ability to fashion timeless, beautiful works of art.

PEETZ fishing reels were originally based on the Nottingham style reels popular at the time throughout Europe. However, when Boris applied the knowledge of his trade to the creation of the elegantly simple, ingeniously reliable mechanics of the original PEETZ fishing reel, magic happened.

Day after day, season after season, fishermen put Boris' reels to the test against the rough salty seas, the unforgiving weather and the big fish of the Pacific Northwest. With each passing year, these fishermen grew to revere the performance and impeccably-crafted quality of PEETZ reels.

As the PEETZ reels weathered, their mahogany darkened with the richness of time; their brass work reflected the abuses of the sea, and they continued to perform! Endless fishing stories and family legends embedded themselves as patina and the reels were passed down from one generation to the next.

Today, PEETZ fishing reels continue to stand the test of time. Still crafted in Victoria, British Columbia, Canada by artisans who honour Boris Peetz' commitment to design, precision and durability, the reels are produced in limited numbers by hand using traditional methods. In fact, some of the tools and jigs used today are the same original equipment created by Boris Peetz nearly a century ago. To our knowledge, PEETZ Outdoors is the only remaining manufacturer of Nottingham-style wood reels in the world.

Unlike most of the modern fishing gear available today, PEETZ fishing reels carry a special place of distinction in the hearts and tackle boxes of many West Coast fishermen. They are timeless works of functional art to be used, abused and shared as lasting legacies of a family's enduring passion for the sport of fishing.

Latest Posts & News

PEETZ Outdoors collaborate with Duncanby Lodge for Custom Artist Series Fishing Reels

By PEETZ, Feb 9th, 2017

PEETZ Outdoors, a 90+ year old company that is known for handcrafting quality fishing reels, rods and unique tackle has teamed up with Du ... Read Full Article


By PEETZ Outdoors, Nov 28th, 2016

Hello all! The 'elves' have been working extra hard here in the shop and have stockpiled some goodies for our very first Facebook holiday ... Read Full Article

Lil PEETZ Package

By PEETZ Outdoors, Nov 15th, 2016

We'd like to introduce the Lil' PEETZ package!
There is now a way to get the youngest member of the family to join the PEETZ family. ... Read Full Article

PEETZ Releases 2016 Artist Series Limited Edition Reel Design

By PEETZ, Jun 24th, 2016

PEETZ is proud to introduce the 2016 limited edition Artist Series reels, entitled "Orca, Salmon and Moon". Teaming up once again with re ... Read Full Article

PEETZ Outdoors Bring Back the “Hookum” Diving Spoon A West Coast Tackle Icon

By PEETZ , Jun 16th, 2016

Talk to any true PEETZ aficionado and you will learn that the company was responsible for numerous innovative products far beyond the tim ... Read Full Article

Peetz Videos