Address: 2740 Rock Bay Avenue in Victoria
The idea for the original AP Sandlance Spoon happened one day out on the water when I considered that there were no fishing lures on the market that properly mimic a Pacific Sandlance. I dragged around dozens of different versions until I came up with one that out-fished the rest, continuously revising this version until it had the right bend to achieve the natural action in the water.
Now, the AP Sandlance Spoon has been fished all throughout the West Coast of North America from Alaska to California and all the way to Russia, New Zealand, Scandinavia and Japan, all with great results. Although the lures were originally designed to target Chinook salmon on the sandy bottoms of the Salish Sea, they have proven effective on Coho salmon, halibut, ling cod, and large fresh water trout. The lures perform great when trolled extremely close to bottom where Pacific Sand Lance are found and are also very effective higher up in the water column.
The same design principles were incorporated into two new spoons: The AP Anchovy Spoon and the AP Herring Spoon. Both share the life-like swimming action of the AP Sandlance Spoon, yet with the body shapes of anchovy and Pacific herring respectively.
As most who have seen my tackle box would know, I have no problem throwing down some wacky ideas; buddies laugh at my gear all the time and they give me helpful feedback when I am onto a good one. This forum and all of the great anglers that I have connected with through the forum have likewise helped to develop the AP Spoon Collection.
After enjoying the spoon design process as a side hobby for some time, I am now taking this business to the next level. With workshop now set up at Peetz at 2740 Rock Bay Avenue in Victoria, I will have the resources to step-up production and further the development of the current spoons. I am also very excited to also be working more closely with the crew at Peetz and to become more involved in the development of the Peetz line of products.
Feel free to stop in to the workshop to talk tackle and see the Peetz operation, which is very cool to see for anyone that has not checked it out.