Exactly. The vast majority notice my finish first however I've spent the majority of development time on action in consultation with avid anglers, guides, biologists, and my own experience. The action I've ended up with does vary from plug to plug due to a variety of factors but regardless of that has still outfished everything else for salmon of any size I've had on the other side (yes I know you could put a sabiki down and catch more of something but that's not the point). After 11 prototypes I'm happy with the performance but will always be testing and tweaking as new feedback and information comes to light. The action is to catch the fish and the overly fancy paint is to catch the fishermen, but who doesnt love a pretty plug?!
Proprietary process
