Having been in the works for nearly five years, Normark's introduction of the "Risto Rap" comes after extensive field research throughout the South and the Midwest US.

The "Risto Rap" was designed to fill a specific niche in freshwater fishing, based on its design qualities. Built from balsa wood, this new lure allows for greater casting distances on line weights of 8 to 15 lbs test. The lure is designed to crank deep with the 1/2 oz. lure running 9 to 11 feet, while the 1 oz. model runs 13 to 15 feet.