Following the launch of this reel, Abu Garcia, noted for its superior craftsmanship for nearly half a century, claims "there is a new standard for excellence in fishing reels.

The Ambassadeur Morrum Series, named after the famed Swedish river which runs next to its manufacturing facility, is perhaps the finest reel ever crafted by Abu Garcia.

This superior reel come loaded with a host of great features giving the reel great balance and precision. The reel starts with a one-piece extruded aluminum frame that is deep anodized for protection against corrosion.