Abu Garcia's Ambassadeur Morrum Reel

Following the launch of this reel, Abu Garcia, noted for its superior craftsmanship for nearly half a century, claims "there is a new standard for excellence in fishing reels.

The Ambassadeur Morrum Series, named after the famed Swedish river which runs next to its manufacturing facility, is perhaps the finest reel ever crafted by Abu Garcia.

This superior reel come loaded with a host of great features giving the reel great balance and precision. The reel starts with a one-piece extruded aluminum frame that is deep anodized for protection against corrosion.

With four models to choose from, the reels will cover most your requirements for river fishing and/or light saltwater fishing. Some of the other features that make these reels exceptional are:

• Up to five stainless ball bearings
• Instant anti-reverse
• Titanium nitride plated line guide
• Anti-distortion spool (ADS) technology
• Triple Cross level wind on some models
• Double injection fast cast thumb bar
• Line out alarm
• Serialized for identification

To contact dealers carrying these products visit:

Berry's Bait and Tackle

Fishing Pro Shops

Island Outfitters Sportfishing Centre